Ever since the first wheels were invented in ancient times, human beings have kept devising new tools that make our lives bountiful. It is within bounds to that the present we are living is particularly unprecedented era when it comes to a tremendous amount of new technologies. As John V. Pavlik indicated in his book, “Media in the Digital Age”, the media is no exception.
Even though various means of delivering information have been invented and utilized, there are still problems to be ironed out; how to use them effectively and how to create more innovative means. Explaining further new technologies, Pavlik said Today’s media are apt to neglect investment in R&D (Pavlik 3), and I mostly agree with his ideas. From my point of view, however, I have my doubt about trying to invent new tools artificially. Of course, we need continuing interest and endeavor for innovation, but it should be done in a more natural way because the media is something admitted by audiences rather than by inventors or scientists. In other words, although it is splendid new technology, if the audiences would not like to take it, it would be fruitless invention. Many cases of using new technologies in human history have demonstrated that the shift happened from one to another in such a way. For instance, Compact disks substituted the positions of records or tapes, not because it is just cutting edge technology, but because audience found it was useful. Similarly, the DAT, which is equal to CDs or even superior to CDs at some points, just vanished because it was not able to be selected by audiences. On the other hand, the research and investigation for better using of media, which has already invented, would be idealistic, as Mary Harrington & Chris Meade did.