One of the biggest changes after the beginning of digital media era is that, needless to say, the borderline between information provider and customer has become indistinctive. Thanks to the invention of various easy-to-use multimedia gadgets, everyone can be a producer, reporter or even analyst. In an aspect of diversity, it is desirable for us to have more tools for communicating; however, we still have issues of what is valuable to choose and what is not. Most of the examples Pavlik mentioned in the text were good enough except podcast, ”Pillars of Success”, but it is also true there are numerous of private media contents that mislead and sometimes distort the truth. Therefore, it seems to be very important to judge whether the contents are unbiased and evenhanded or not.
In addition, I do believe the necessity of conventional form of record labels, as Serona Elton does. The labels are effective and systematical way to advertise, promote and deliver the new music to the audiences. Of course, it is plausible to say that the labels are blame for current recession of music industry, and we need to consider the innovative distributing method of music, like Radiohead did, nevertheless, it does not necessarily mean the labels are worthless or something that we have to sublate. Although there are many elements we should deliberate for the desirable music industry, what I want to point out the most is an attitude of the audience. The listeners should recognize that the intellectual properties have value that we have to pay for, and we will be able to get another great masterpiece from artists when we reward for their endeavor.
Sung Soo Moon