In former times, it was acceptable to assume that there was “no information” when we were not able to find anything in a library. In these days, however, we tend to think in the same way when nothing comes out from googling. To put it another way, failure of searching on the internet means almost the same as nonexistence of the data.
Data of data. Sounds like a puzzle, but metadata stands really high in this internet era because were it not for proper means of navigation, the sea of information might become just meaningless open sea. As Laura Dawson pointed out in her article( http://digitalbookworld.com/2010/metadata-more-important-than-ever/), metadata of books are critical not only for the readers, but for the publishers. It is quite interesting to observe this situation that the readers are not the only ones anymore who eager for well-organized index, and this, needless to say, results from financial interest. We may be able to simply compare this condition with commercial advertisement. If a company would not promote a brand new product, consumers might not recognize it, and as a result, it will be impossible for sellers to make money. Similarly, we can say that same rule can be applicable to personal blogging because blogers might need to advertise themselves properly so that they can attract the readers. And all these situations seem to emphasize the importance of metadata more than ever before, like the title of her article.